Emily Ratajkowski, new face of Kérastase Muse

The actress, activist, and model, Emily Ratajkowski has made her debut in the mega beauty campaign and has become the new face of Kérastase.

Emily Ratajkowski, new face of Kérastase Muse

She has been known for her curves since she has starred as the hot chick in Robin Thicke’s famous video ‘Blurred Lines’ and has made headlines by having over 16 million followers on Instagram. Emily has proved that she is more than just a model by showing her wonderful acting skills in ‘Gone Girl’. Kérastase— L’Oréal owned haircare brand has just named Emily has its new celebrity ambassador. Emily seems to be excited as well as proud of her partnership and said that her hairstylist loves Kérastase and introduced her to the brand a long time ago and she is addicted. Emily said in a statement, “Hair is essential to how I express myself. I love that feeling of clean, textured, natural hair – that instantly makes me feel more confident. I consider my hair as the reflection of my inner strength. It’s not an ornament but a way to express myself.”

She continued, “I think that’s true for all women.  There’s such an empowering femininity to hair. It allows women to define who they want to be. That’s why they deserve the best care” It’s very hard to pay attention to anything else rather than her gorgeous, glamorous hair locks. She has told POPSUGAR exclusively by an e-mail that hair makes her feel powerful in a way as hair is super feminine, and she find power in femininity. When asked how beauty can make women stronger, she replied: “Confidence in what makes you unique, and an appreciation and self-love will make you stronger in all that you do.”

She has chosen a range of top Kérastase products that is also a house favorite at POPSUGAR and said that she absolutely loves Aura Botanica— the new natural range.  Emily in a statement to POPSUGAR said, “I love that the ingredients in this line are sourced responsibly and help create jobs for different women in different countries around the world. It’s really what I’m all about. Empowering women. I love it. Plus my hair feels super clean and nourished but also really light and shiny.”

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